In for 13
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Acknowledgement

Pledge and Get a Six Step Approach to Solve Systemic Racism in the Advertising Industry.

 
 

ACKNOWLEDGEMENT

Milestone Complete

Taking our pledge is cute, but what’s next? In Step #1, agencies needed to take the time and acknowledge how they’d like to participate in our program.

Now, it’s time to do the work, get buy-in at a senior level and get the right team assembled. These confirmed agencies are ready to fully commit from a senior leadership level.

172     total pledgers

71     different agencies, with 11 production agencies

21     agencies confirmed, with 2 production agencies

 
 
 
 
 

What agencies completed

Recieved
agency buy-in/support of IN FOR 13 at a senior leadership level
Committed
to approaching IN FOR 13 like a client business challenge
Identified
who IN FOR 13 is for (is IN FOR 13 for C-suite or SVP/VP level? Whoat group of senior leaders do we want to increase Black leadership to 13%?)
Assembled
a cross-functional team that’s committed to tackling the initiative (this team is similar to a New Business pitch team and should work with HR/D&I team)
 

How did you go from 71 agencies to 21 confirmed agencies?

Because buy-in matters! We love the support from the individual pledgers but in order to move to the next phase, each pledger has to get their agency senior leadership to commit. The IN FOR 13 commitment requires more Black leaders within the existing senior leadership team, so of course each agency’s senior team has to be on-board and ready to tackle this initiative.


Being that we’re in the midst of a pandemic and most senior leadership are busy trying to keep their agencies' doors open and managing budgets, how do we keep this top of mind to create action? Until agencies feel confident and can actually actionably commit, they may take more time and encouragement to get IN.

 

UP NEXT: MILESTONE 2

Research & Development